Lawfirm Allegedly Gets Catfished with Racist Ad………Is the Firm Racist?


So last week a video went viral featuring  the most racist commercial I have ever seen. I mean, over the top racist.  Starring a white man dressed in yellow face, the ad references Confucius and uses poor grammar in a manner that would make Mickey Rooney proud. (on a side note as charming as Audrey Hepburn is in Breakfast at Tiffany’s, scenes like this make the movie uncomfortable to watch.)

Without further ado, the ad……


Where the story gets more interesting is that it turns out thelaw firm was not responsible for the video.  A man named Jim DeBerry produced the ad without consent from the firm.   Unfortunately, prior to figuring out the law firm was not responsible, the popular legal blog published a snarky story about the commercial in which the blog joked about the firm being from Alabama. In response to abovethelaw, the law firm not only issued a denial, they issued a statement that included the following:

“You know nothing of my life and yet you stereotype me as promoting racism based upon this video.  The State of Alabama has had it’s share of race problems, that cannot be denied. This State has addressed those problems and continues to do so. Quite frankly, if the video had portrayed a “southern redneck” I doubt you or anyone else would have even cared. But racism for people like you is ok, as long it is not directed at you.”

This story has a lot of layers, but a few quick observations.  On a positive note, this story shows that society is progressing because it appears that someone purposefully made a racist video to smear the law firm.  In other words, because the video is so obviously racist, its intent was to associate the firm with racism and everyone knows racism is bad.   On a less positive note, the reactions  to the video show we have a long way to go.  While I am not surprised a blog that calls itself “above the law,” published by a yale grad who worked in New York, acted elitist towards Alabama, the response was still not appropriate.  Similarly, even though the law firm was framed, their response should have shown more sympathy towards those offended by the  commercial rather than make a strange statement about how nobody is looking out for rednecks.  Both responses indicate that when people are under attack, the fight or flight response kicks in, and all attempts to avoid stereotyping are abandoned. This reminds me of the most famous catfish story involving Manti Te’o who told Katie Couric that he was “far from gay” when questioned about his sexuality.  While Te’o was a victim, he felt the need to lash out with a homophobic remark when confronting his embarrassment.  I know that “turning the other cheek” would have been the morally superior way for these parties to act, but I am not sure how I would respond to being catfished.  What would you have done?

3 comments for “Lawfirm Allegedly Gets Catfished with Racist Ad………Is the Firm Racist?

  1. Beth
    December 5, 2013 at 1:54 pm

    The law firm’s response to the fake ad is an indicator that racism is still a big issue and not being properly addressed! An appropriate response could have opened the door to discuss the negative implications of racism. It is embarrassing that the firm took a defensive response. Instead, the outcome could have created a safe space to discuss power, control and privilege that are the fundamental backbone of racism. Unfortunately, bringing “white-racism*” into the discussion via the firm’s response, completely muddles the picture and draws the discussion to an unfocused version of the true issue at hand. It is much like pouring kerosene on fire; the “redneck response is the kerosene and racism the fire. We have a long way to go to educate society on the true definition of racism fundamentally based in power, control and privilege.

    *Please note that I do not believe in white-racism due to an understanding of the composition and complete inclusion of that that is the definition of true racism.

  2. Chris
    December 6, 2013 at 9:22 am

    From a personal/casual/friendly standpoint – I pretty much think the law firm is racist for trying to play the victim of racism. As someone said on your blog – racism and sexism are matters of power. When an elitist thinks that a white person from the south is racist or “hillbilly,” etc., that should be referred to as “prejudice” – not racism. Prejudice in any form should not be accepted – but let’s face it, because of the hegemony at play, a white person (white professional especially) can’t claim the same level of harm from racism that a minority can. Does that make sense? I think it’s ‘fair’ if not perfectly expert or correct. For a parallel (and crass) argument, see Martin Bashir’s complaint about Palin comparing debt to slavery.

    P.S. I would like to point out a measured sociological phenomenon of people who consider themselves “not racist” bonding with each other by calling other people racist. By being aware of this phenomenon, I hope to distinguish myself from those who unwittingly practice such behavior, since I just called a bunch of other people racist.

  3. Chris
    December 6, 2013 at 3:15 pm

    Just as a possible update – it seems that the commercial producer (DeBerry) is remaining adamant that the law firm actually did order the commercial. It will be interesting to see how this ends.

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