Slate.com has a great article on the recent uproar surrounding Cheerios’ latest effort to encourage people to save their hearts by eating processed food. As Slate reports,
“Just Checking,” a cute Cheerios ad featuring a little girl, her white mother, and her black father . . . has brought the racists out: From YouTube to Facebook to Reddit, insensitive jokes and racist rants crowded out—at least temporarily—the positive responses to the ad. (Sample quote: “If the dad was stereotypical black, I don’t think they would have needed more than 2 actors for the commercial.”) ”
The comments were so bad, Cheerios ended up disabling the commercial’s youtube comment section. I don’t really have anything to say about this. It’s 2013. And for some interracial families, its a huge step forward to see a reflection of themselves on television. A right not denied to animal hoarders, the Amish mafia, carnival freak show performers or mermaids.